THE SIGNAL

China's humanoid boom looks like the EV bubble all over again

China’s humanoid-robot boom is starting to look less like a new industrial story and more like a familiar one, but with legs.

The early Chinese EV boom followed a simple formula: heavy subsidies, a flood of new entrants, lots of money chasing companies that had not yet proved they could build or sell at scale, then years of price-cutting and consolidation. Government support covered over 40% of EV sales value in the years before 2017, per CSIS's Scott Kennedy. By 2017, Nio’s William Li was predicting that only two or three of the country’s many EV startups would still be standing within five years. Eventually the subsidies went down to about 11% by 2023 as Beijing pulled back.

The humanoid version is arriving faster. Reuters counted more than 300 companies at Beijing’s World Robot Conference, alongside more than 150 new product launches. Zhang Guibing, who runs Chery’s AiMOGA robotics division, told Reuters that “a large number” of robot companies had appeared “almost overnight.” He thinks that is healthy because competition can deepen the industry.

The money is already getting ahead of the machines. I checked the Unitree numbers: its pre-IPO valuation was about 61 billion yuan, and the 629% intraday jump on Aug. 19 pushed its valuation to roughly 445 billion yuan. That’s a 7x jump in a single session. The stock eventually closed 460% above its IPO price. Unitree’s prospectus, reported by CGTN, says 73.6% of its humanoid-robot revenue in the first three quarters of 2025 came from research and education, while only 9.01% came from industrial applications. So most of the money is coming from universities and development customers, not robots doing useful work on factory floors at scale. HSBC analysts went further, calling the current shipment growth “illusionary” without a real improvement in AI capabilities, according to Fortune.

However, it is still very early days for the humanoid market. China’s EV shakeout took years and was helped along by a genuine subsidy withdrawal and companies failing to find a viable market. Humanoids haven't hit an equivalent cliff. No comparable wave of bankruptcies or disappearing manufacturers. What we have seen is the crowded field, the capital rush and more companies reportedly preparing listings, including Lumos Robotics and AiMOGA. Those are the ingredients of a shakeout, not proof that one has begun.

Zhang, the same executive who called the overnight flood of competitors a good thing, also told Reuters that humanoid robots could take “about a decade to mature” before rapid adoption, while warning that competition could become extremely intense, especially on cost. So what exactly are investors buying into: a new industrial story, or the same familiar one, just moving faster than anyone's pricing in?

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BELOW THE FOLD

The math behind Foundation's $24 million Pentagon claim

An Eric Trump backed company got a $24 million Pentagon contract. That’s what the media reported. Almost nobody checked if the numbers add up.

On April 23, Fox Business reported that Foundation Future Industries, the humanoid-robotics startup, had secured a $24 million Pentagon contract. Eric Trump, an investor and chief strategy adviser to the company, repeated the figure on air. Democracy Now, Yahoo, Common Dreams, Benzinga and others picked up the story and repeated it. The number started to get treated as a fact because everyone had seen it somewhere else.

It mattered beyond politics because Foundation was not merely selling a robot demo. The Next Web reported that two Phantom robots had been sent to Ukraine for logistics and reconnaissance testing. WIRED later reported that CEO Sankaet Pathak was exploring weapons systems and expected to reveal them within months. Attaching Pentagon’s name to the deal was not just for bragging rights; it gave the company credibility.

Then WIRED did the boring thing and asked Foundation for the contracts behind the $24 million. The company produced five. Two had come through its acquisition of Boardwalk Robotics, including an Air Force Small Business Innovation Research award worth about $1.8 million. Three came through the Institute for Human and Machine Cognition, a nonprofit research partner. It found nothing independently won by Foundation that adds up to $24 million. The contracts are real; the headline number isn’t.

The people whose job was to catch this were paying attention too. But they were too focused on a different question. Senators Elizabeth Warren and Richard Blumenthal pressed the Pentagon over Trump-family-linked defense awards, and a later letter from Warren, Blumenthal, Tammy Duckworth and Robert Garcia sought a Pentagon watchdog investigation. Their focus was conflicts, favoritism and contracting controls. In the scrutiny I could find, nobody asked the simplest version: show me the $24 million.

The company did not fabricate the five contracts, and WIRED did not prove that Foundation received nothing from the Pentagon. It found something narrower: the public number does not match the contracts the company supplied. Four months later, the $24 million is still circulating. And it's not the only number in humanoid robotics that's never been asked to show its receipts.

Editor’s Take

Both pieces this week are about a number nobody checked. WIRED found Foundation's $24 million Pentagon figure doesn't match the contracts it could actually produce, and it took four months for anyone to ask. Unitree's traders bid the stock up 629% in a session without pricing in the decade its own industry insiders say the category still needs.

Extraordinary claims require extraordinary evidence.

Carl Sagan, Cosmos (1980)

Sources

  • China signals it will pull plug on subsidies for EVs with five-year plan exclusion, Reuters

  • China robot makers flock to Beijing show, seek path to mass adoption, Reuters

  • Unitree Robotics surges 629% to US$66 billion valuation in Shanghai share debut, SCMP

  • Eric Trump-backed robot startup lands $24M Pentagon deal to compete with China, Fox Business

  • A Humanoid Company Backed by Eric Trump Is Preparing Its Robots for War, WIRED

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